I remember when I was in grade four, when the mini bags of
chips you would buy at school had these little plastic cards in them. If you
found the required 4 cards, you sent them in for your prize! Sure enough, 50
bags of chips later, I got the ever so rare fourth card and quickly sent it
away for my luxurious MC Hammer VHS.
Apparently this promotional gimmick has been around for decades.
Back in 1968, if you collected 10 plastic liners from Coca-Cola bottles and
sent in a dollar, you got this great split release by The Staccatos and The Guess
Who. There is quite a bit of history behind this promo LP!
First, let’s get caught up to date with each of these bands:
The Guess Who
The members who would eventually become The Guess Who began as the backing band for singer and guitarist
Chad Allan in 1962. Called Chad Allan
& the Reflections (later Chad
Allan and the Expressions), they were signed to Quality Records and recorded numerous singles including a cover of Johnny Kidd & The Pirates’ song Shakin’ All Over. This particular single
was credited to “Guess Who” as Quality
was trying to build some mystery around the single, hoping to get some hype
with listeners thinking it was other star musicians in disguise. The single
went to number one in Canada. After a few lineup changes, including the
departure of Chad Allan and the addition of Burton Cummings, the band officially
changed their name to The Guess Who.
They continued to release singles in Canada, but failed to get any full support
from their label Quality Records.
Around this time they also ventured to the UK to chase an opportunity, which
failed to prosper. They then returned to Canada with a huge financial loss from
this trip. Luckily, they quickly landed a great gig with CBC (Canadian
Broadcasting Corporation) as the house band on the television show Let’s Go. Here they started gaining some
popularity and caught the eye of Toronto producer Jack Richardson. Jack
believed in the band and put up a great deal of money to support them, paying
for the recording session which resulted in their big hit These Eyes (which was released after A Wild Pair).
Jack decided to partner with three friends and start the
label Nimbus 9. They made a deal with
Coca-Cola to release a promotional LP that people could get by sending in
plastic liners from Cola bottles. They gained permission from Quality Records to record this
promotional split LP with The Staccatos
called A Wild Pair. They allowed this
believing that any publicity would only benefit their sales.
The Staccatos
The Staccatos was
a band from Ottawa, ON initially consisting of members: Dean Hagopian on
vocals, Vern Craig on guitars, Brian Rading on bass and Rick bell on drums.
Hagopian was replaced by guitarist/vocalist Les Emmerson prior to their first
album, and Les became the band’s main songwriter.
They released the initial single, It Isn’t Easy, on small indie label Allied Records, and eventually got signed to Capitol Records where their first hit Small Town Girl was recorded. They followed with several other
singles, usually landing on the top 40 charts and gaining them some recognition
in Canada. They released their debut album Initially
in 1966, mixing their hit singles with a handful of new recordings.
They eventually added a second drummer, Mike Bell, and
released a new personal best single called Half Past Midnight. It was around
this time that brand new label Nimbus 9
records contacted Capitol Records
looking to record and release a promotional split LP for Coca-Cola with The Guess Who called A Wild Pair. Like Quality Records with The
Guess Who, Capitol Records
allowed this assuming that any publicity would only benefit their sales.
A Wild Pair
Being an early release for both bands, this album has a
fresh sound completely unique to their later releases. Each band still seemed
to be in search of their own signature sound that would later bring them both success.
This was a real turning point for The Guess Who particularly since they were getting little backing
and promotion from their current label Quality.
Nimbus 9 saw something in this young
band and through a lot of passion and support towards them, this was the
beginning of a long relationship.
A Wild Pair sold
85,000 copies in Canada. Think about that for a second…this was a promotional
record through Coca-Cola!!! Hell, gold status was 50,000 albums in Canada at
the time, but this album didn’t even qualify for “gold” as it was a promotional
item.
Nimbus 9 was ecstatic
about the success and particularly excited about The Guess Who. They offered Quality
Records $1000 to buy out their contract with The Guess Who, and somehow they agreed. I’m thinking this was probably
not the best business decision that Quality
ever made.
So, there is a lot of history behind this promotional LP.
First record ever by Nimbus 9, as
well as a real turning point for the struggling band The Guess Who. All songs were unique to this release only and not
taken from other albums. The Guess Who
songs reappeared later on the album Let’s
Go – The CBC Years but were not the same recordings; instead these versions
of the songs were tried out for the Let’s
Go television show. A few of The Staccatos
songs showed up on some Five Man
Electrical Band compilations/anthology releases. After the release of A Wild Pair, The Staccatos
went through another lineup change losing Vern Craig and adding Ted Gerow on
keyboards. This lineup recorded their next album, but not before changing their
name to the better known Five Man
Electrical Band.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.