Richard
Branson and Nik Powell opened a mail order record store in London specializing
in Krautrock music. As the record store grew into a success, they decided to
branch out into new interests and started their own record label in 1972. They
called it Virgin as they were all new (virgins) to business. Their first release
was Mike Oldfield's progressive rock album Tubular Bells, which stayed on the
British charts for over 5 years, topping at number 1. A pretty good feat for a
label and musician’s debut.
Mike
Oldfield recorded Tubular Bells when he was only 19 years old, playing most of
the instruments himself, which was uncommon in the early 70's. While the
writing and performance is amazing, what really helped this album become huge
was using the opening riff of the title track as the theme for the movie The
Exorcist. This launched Oldfield's music to a very broad audience.
This
49 minute instrumental album went on to win a Grammy for instrumental
composition in 1972. Globally it has sold 16 million copies to date and was a
major player in making Virgin Records one of the most important record labels
in history. Not bad for a 19 year old Mike Oldfield.
Tubular
Bells launched a long and respectful career for Oldfield and he is still
releasing new material. To date he has 25 studio albums released with three of
them landing at number one on the UK charts. Tubular Bells was actually not his
first number one. Oldfield released his second LP, Hergest Ridge, in August
1974 and this album debuted at number one. With the new publicity, Tubular
Bells again gained popularity and climbed the charts (where it had never left,
just dropped) beating out his second album for the top spot.
It
seems that Oldfield and his labels were always trying to recapture the magic of
Tubular Bells: releasing Tubular Bells 2 & 3 and even rerecording the
original album in 2003. While this other material is good, it pales in comparison
to the original. Besides, it would be hard for them match the publicity originally
from being the theme to The Exorcist.